Sandra Beldine Otieno
August 21, 2023
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Consumer sentiment refers to the overall feelings, attitudes, and opinions that consumers have towards a brand, product, or service. It plays a crucial role in shaping consumer behavior and has a significant impact on a brand's success. Here is how women's confidence has changed over the last 18 months …
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December witnesses a marginal rise in consumer sentiment, progressing by a point
November sees a continued upswing in consumer confidence
Consumer confidence experiences a two-point boost in October
