Predicting consumer demand during election cycles in Africa

kasi15

The elections are upon us once again in Ivory Coast and Ghana. What does that mean for consumer sentiment and thus, consumption?

The consumer confidence index (CCI) is a predictor of consumption even in African countries where a rise in consumers’ optimism leads to an increase in their …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$15.00

Continue

Yearly Subscription

$150.00

Continue

Recent posts

See all

Sandra Beldine Otieno

December witnesses a marginal rise in consumer sentiment, progressing by a point

Sandra Beldine Otieno

November sees a continued upswing in consumer confidence

Sandra Beldine Otieno

Consumer confidence experiences a two-point boost in October

Subscribe to our free newsletter