Research, Jumia and Unicorns In Africa

data18

Toronto, November 4th, 2019: When it comes to market research in Africa, the majority of SMEs are still seeing it as an expense they can't afford. While it may be a good move in the short term, research shows that companies that invest in research perform better than …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$15.00

Continue

Yearly Subscription

$150.00

Continue

Recent posts

See all

Catherine Wangari

Resilient Consumers: Insights into Coping Strategies Amid Economic Challenges in Ghana and Nigeria

Gloria Padua

Kasi Insight Expands its Reach with the Addition of Botswana Country Hub

Kasi Insight

Examples of Marketing Campaigns Increasing ROI

Subscribe to our free newsletter